EUPPA members dwell on innovation and collaboration with the European potato breeders to use new potato varieties, which are ideal for better potato products, focusing on shape, colour and taste, and providing answers on issues such as yields and disease resistance. Also, new product innovation is essential to ensure consumer trends and demands are met, whilst guaranteeing high quality products.

The potato processing sector is strengthening the European potato chain, including primary production, trade, providers of machinery and equipment, and services. The European potato processing industry plays a leading global role in food safety and good environmental practices. EUPPA members also invest in machinery that can make the best use of raw materials without wasting it.